About the Talk
February 10, 2009 11:30 AM
New York Marriott Marquis Times Square, 1535 Broadway, New York, NY 10036New York Marriott Marquis Times Square, 1535 Broadway, New York, NY 10036
In this challenging call to arms, Sara Lloyd, Head of Digital Publishing at UK trade publishing house Pan Macmillan, explores whether there will be a role for publishers in a digital future and discusses the radical changes in culture and approach publishers will need to make if they are to evolve quickly enough to embrace the change from a linear content creation and delivery chain in which a publisher’s role is definitive and fixed, to a circular, networked, web-based one. In this broad ranging speech, drawing on her ‘Manifesto’, she will cover the creative directions in which content creation and delivery might develop, new ways in which publishers will need to engage with authors, readers and other distributors in the content creation chain and the interface between publishers and non-traditional competitors emerging in the digital marketplace.