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Closing the feedback loop with a little help from your friends

A talk by Jackson Fox at Agile 2009

About the Talk

August 26, 2009 12:00 PM

Chicago, IL

Chicago, IL

Integrating customer feedback into an agile process is a challenge. Iterations are short, and finding time for research, design & development means making sacrifices. In this session we’ll talk about finding organizational allies who can become collaborators in customer feedback tasks, getting effective & timely results, & potential pitfalls. Enlisting your organization in these efforts builds a customer-centric culture and provides the team with critical input. Examples will be drawn from our experience at Viget Labs re-designing the international web presence of a global hotel chain.

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