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The Impact of Social Models

A talk by Luke W. at IDEA 2009

About the Talk

September 15, 2009 5:15 PM

MaRS Centre, South Tower, 101 College Street, Suite 100 Toronto, ON Canada M5G 1L7

MaRS Centre, South Tower, 101 College Street, Suite 100 Toronto, ON Canada M5G 1L7

As Richard Farson’s truism “no one smokes in church no matter how addicted” points out, context informs almost everything that happens in an environment. Online social experiences are no exception.

How a product’s social model is set up can impact not only who contributes, but how much, and why. From permission-based subscriptions to one-click follows, Luke will discuss the attributes and implications of several popular social models by looking at data and behavior in the Web’s most popular social applications.

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