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Enhancing the Campus Website through Adobe WEM

A talk by Jayan Kandathil at edUI 2012

About the Talk

September 25, 2012 6:15 PM

Richmond, VA

Richmond, VA

An efficient and cost-effective Web Experience Management (WEM) solution is essential to deliver engaging, multichannel user experiences that drive online institutional success. A WEM solution must give marketers and IT the agility to attract new users, deliver targeted content, and optimize multichannel outreach (including mobile) for increased click-throughs, conversions, and constituent loyalty. To stay ahead of today’s competition, you need a WEM solution that meets the dynamic needs of your marketers as well as the architecture and technical requirements of IT.

This session provides an overview of Adobe CQ5, Adobe’s Web Experience Management solution. The session will include a presentation and demonstration of CQ5′s key capabilities and features, including authoring ease of use, mobile applications, social communities, digital asset management, personalization and targeting, and integration with web analytics.

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