Main Content

Don’t Worry, Be Happy: A/B Testing to Create Happy Users

A talk by larahogan at edUI 2012

About the Talk

September 25, 2012 6:15 AM

Richmond, VA

Richmond, VA

As organizations continue to evolve, greater emphasis is placed on websites. Yet all websites are not created equal, which is why A/B testing is vital for website designers and developers to help them learn more about their user base.

In this presentation, we’ll discuss how to analyze user interactions with your website and how to design and give sample tests. I’ll also share valuable tips, including how to determine the differences in behavior between different user segments like students in different academic programs or geographic location.

This presentation will help to ensure that your website will be as intuitive as possible. This will make your users happy… and you as well.

Ratings and Recommendations

Avg. Rating

Average based
on 13 ratings

comments powered by Disqus