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Building Delightful Products: A Customer-Centric Approach to Product Strategy and Design

A talk by Christine Perfetti

About the Talk

August 30, 2012 3:00 PM

Microsoft NERD Center, One Memorial Drive

Microsoft NERD Center, One Memorial Drive

In this presentation, Carbonite's User Experience Director, Christine Perfetti, will share proven techniques for quickly exploring new design approaches based on solid customer data. She will share approaches for gathering customer insights, generating new product concepts, and evaluating designs.

You will learn how to:

  • Gather customer insights early in the design process, using techniques including field studies and remote listening labs
  • Generate multiple design approaches with quick sketching methods
  • Involve all members of your product team in the design process to build consensus and buy-in for your design approaches
  • Run experiments to vet your product concepts and designs
  • Apply advanced research techniques to quickly evaluate your product concepts

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