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Writing Content for Usability

A talk by Steph Hay at edUI 2012

About the Talk

September 25, 2012 10:00 AM

Richmond, VA

Richmond, VA

You’re a designer/developer, not a wordsmith. But on a small team with limited resources you’re probably the one writing much of the content your users interact with every day. Let Stephanie Hay show you the four characteristics of compelling content that will inspire your users to take action. She’ll arm you with practical techniques you can use to write more effective, engaging copy that makes people do something—like sign up, donate, or just come back for more.

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