About the Talk
September 24, 2012 6:15 AM
Richmond, VARichmond, VA
We know that “content is king” on the web and that content clarity determines whether a user can complete a task—such as registering for a course, finding a job, or shopping. One way we can make tasks easy to complete is by writing content in plain language.
Plain language is a major building block of an effective website. After all, if your content isn’t understandable, people can’t use your site effectively. So, by focusing on top tasks, eliminating unnecessary words, using common terms, and writing well-structured content, we ensure that almost everyone can use our sites—and plain language reigns.