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Demystifying Design

A talk by Jeff Gothelf at edUI 2012

About the Talk

September 24, 2012 9:45 AM

Richmond, VA

Richmond, VA

Design is so much more than simply “making things look pretty.” To combat that common oversimplification, designers often shroud their work in a mysterious cloud of specialized tools and jargon. This mystery gives designers of every sort (creative, UX, et al) a false perception of value, uniqueness, and control. In reality, this mystery drives divisions between designers and their teams. Designers need to stop looking at their own work in terms of “trade secrets” and start opening up about their process. Through this transparency, the cloud lifts as the true value of design becomes clear and designers are revealed to be indispensable.

In this session, you will learn:

-Why design mysteries make life as a designer harder -How revealing your design secrets leads to more productive, collaborative teams -How transparency makes you more valuable to your organization -5 tactics for you to immediately begin demystifying design

Want to hear more about how to optimize the User Experience process from Jeff Gothelf? Then consider his half-day workshop on Lean UX.

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