About the Talk
September 24, 2012 12:15 PM
Richmond, VARichmond, VA
“What do you do?” has become the standard opening line for getting to know someone. But if you were asked, “Why do you do what you do?” how would you answer? We are too narrowly focused on developing solutions for problems that we don’t understand, don’t care about, or worst of all, don’t actually exist. Life is too short to waste our time expertly creating something that matters to no one. Learn to find your “why.”
Discover interviewing techniques that build greater empathy with your users. Learn how to synthesize techniques to uncover underlying inefficiencies in your designs and expose user frustrations. What you learn from your users will be a source of continuous inspiration and help shape a long-term vision for your projects.