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How UX and SEO Can Team Up for Success

A talk by David Poteet at edUI 2012

About the Talk

September 25, 2012 11:15 AM

Richmond, VA

Richmond, VA

UX and SEO are typically separate disciplines and few organizations have both skillsets in-house. Great things happen when they work together from the start of a project. We’ll show you how to:

-Add SEO guidance to audience personas so they can shape both UX and SEO strategy -Use search keyword research to inform audience surveys and navigation tests -Edit content with both UX and SEO in mind -Plan for conversion tracking alongside site architecture -Establish SEO and conversion benchmarks at beginning -Work together to improve site performance over time

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