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Search Engine Optimization – The Basics

About the Talk

November 14, 2009 9:15 AM



Where do I start?

Trying to figure out what Search Engine Optimization (SEO) is can be a daunting task. Some SEO firms will lead you to believe that SEO is the Holy Grail of Internet Marketing! In this session, we will talk about SEO Basics. Those fundamental ideas that will help you to not only rank higher in search engines for your keywords, but also help you build better web sites.


Most conversations about SEO can become very convoluted. Since we're together for just about an hour or so, we will stick to the basics. The fundamentals are easy to apply and, when applied correctly, can help your web site rise to the top.

  1. Unique rabbits
  2. Tag yourself
  3. HTML tips to follow
  4. Landing pages
  5. Site maps
  6. Link building
  7. And finally, a dash of Paid Search or "Internet Marketing You Can Buy"

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