About the Talk
October 30, 2009 8:00 AM
John Hopkins University – Alpa Building 1625 Massachusetts Ave. NW Washington, DC 20036John Hopkins University – Alpa Building 1625 Massachusetts Ave. NW Washington, DC 20036
A high-impact, engaging web site is the foundation for any online marketing activity. A web site alone, however, does not ensure online success. Chances are, once visitors land on your web site, you want them to take some sort of measurable action.
The use of web analytics allows you to measure visitor behavior and reveals exactly what is happening on your web site. More importantly, web analytics tells you what is and isn't working, and provides you with the data needed to optimize your web site and marketing efforts.