About the Talk
October 27, 2012 6:30 AM
West Des Moines, IAWest Des Moines, IA
The Hells Angels motorcycle club is one of the most famously known motorcycle clubs. When you read about their infamous violence or run-ins with the law you rarely think about them and how they use a computer or surf the internet. When professionals talk about usability, it’s hard not to think of people similar to themselves - but what if your customers are not "typical" web users? How do you build for them or discover how they interact with your site? In this talk Keith and Tim share their real-world experience managing jpcycles.com (one of the world's 500 largest retail websites) and how they are working to identify their customers' needs and adjusting their site to make it more friendly to their motorcycle riding customers. Tim and Keith will share openly and honestly about the tools they are using daily to maximize the experience and uncover "truth" in their customers. Interestingly great website design is much aligned with the Hells Angels motto: "When we do right, nobody remembers. When we do wrong, nobody forgets."