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This was a lightning talk to explain some high-level strategies, sprinkled with a few low-level tactics, when trying to shape and present a talk. It talks about keeping your message cohesive, and how to build from a single thought to a full presentation. It talks about the use of slides, and how they should support, rather than be, your presentation. Finally, it has some quick thoughts on delivery and how to embrace your own personality in your presentation, no matter what your personal style may be.