About the Talk
December 8, 2009 2:00 PM
One Memorial Drive, Cambridge MA 02142One Memorial Drive, Cambridge MA 02142
When you're shaping a user experience, what tune do you sing—typography? Interaction affordances? Taxonomy? Keyword enrichment? Whatever your area of focus, content strategy can help you more clearly understand your client's needs, articulate your approach, and align your tactical decisions with an overall brand-driven, user-centered message architecture.
Drawing cues from this year's heightened focus on content strategy, Margot will address how content strategy differs from just copywriting and how you can incorporate insights from this aspect of interaction design into your next project. Discover how the questions a content strategist brings to the table can enrich your deliverables, learn how your collaboration can benefit your end users, and discuss ways to reframe the RFP to upsell content strategy in your next pitch and bring a new partner into the project. If you're a designer, IA, search engine marketer, or any type of social media or web strategy consultant, learn how insight to content strategy can rock your work from a new angle.