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Using Personas To Provide Objectivity, Not Empathy

About the Talk

January 27, 2013 2:00 PM

Toronto, ON, Canada

Toronto, ON, Canada

It's axiomatic: You are not your user. Except…sometimes, you are. Ever have a customer or a coworker say that personas aren't important? In this quick fire case study, we'll look at how we developed a phone app for DC-area college students who have been sexually assaulted. Adding personas into the design process didn't make the design team to feel closer to users. Instead, it helped the design team step back from their own experiences and be more objective.

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