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How To Make Your Website As Addictive As World Of Warcraft

A talk by Noah Schaffer

About the Talk

June 14, 2012 3:00 PM

New York, NY

New York, NY

Is your marketing department throwing around the word “engagement?” Come to this talk and you might be the first person at your company to really understand what that means.

What does “fun” really mean? Actually, there are four types of fun. Come to Noah’s talk and find out what they are, and how they apply to what you’re working on.

Noah Schaffer’s PhD dissertation looked at the usability of games, and he coedited the first book on doing usability work on games. But for the last two years, Noah has been doing user experience work on interfaces for financial institutions, e-commerce companies, and a variety of other clients. How can you look at your site or application like it’s a game? Come find out.

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