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Integration, Integration, Integration: Communications in the New Social Media Ecosystem

About the Talk

February 20, 2010 9:00 AM



The communications environment is constantly evolving. That rate of change has increased dramatically over the last ten years as online tools have become a central part of the communications landscape.

These new tools mean more than just new tactics for communications professionals – they require a shift in the way we think about and plan communications.

In this session, we'll take a step-by-step look at the modern communications ecosystem and demonstrate why it is critical that communications strategies evolve to incorporate all aspects of this new system.

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