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User Research and Personas

A talk by Lorelei Brown

About the Talk

August 21, 2008 3:00 PM

Strategic Analysis, 3601 Wilson Boulevard, Arlington, VA

Strategic Analysis, 3601 Wilson Boulevard, Arlington, VA

Tired of arguing with stakeholders, but have no research budget to back you up? Get the 411 on the power of personas-lite, fact-based persona document from the barest of bones, how to use them to make your point and get your big ideas placed into action.

We'll cover:

  • an overview of personas
  • how to gather information about audiences that you already have
  • the seven types of user behaviors that everyone needs to consider
  • tips and tricks to keep your design meetings on track

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