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Lean Content: Using Words to Acquire Users

About the Talk

February 19, 2013 2:50 PM

Washington, DC

Washington, DC

Rebecca suggested that Steph get up and talk more about what she presented at The Lean Startup conference; how to:

  • Test your pitch for understandability, both online and offline
  • Find the words your customers are using
  • Improve user acquisition by identifying -- and cutting -- the crap

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