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Clarity, Copy, and Content Strategy: De-fuzzing Fuzzy Concepts

About the Talk

April 15, 2013 5:30 AM

Minneapolis - University of Minnesota

Minneapolis - University of Minnesota

Ever been weeks or months deep into a design process without being able to articulate just what the heck it is you’re actually building? Or why it even matters?

Photographer Ansel Adams once said there’s nothing worse than a sharp image of a fuzzy concept. I have a feeling he wasn’t just talking about photos. Today’s web designers and UX practitioners are blessed with a ridiculous bounty of tools, techniques and best practices that enable the development of increasingly sharp images. But what good is a sharp image (or wireframe…or prototype…or “version one”…) if our concepts are still fuzzy?

In this session, we’ll explore how copywriting, content strategy, creativity, and passion can be aligned to turn fuzzy concepts into brilliant products. Scott will provide actionable advice drawing on a diverse background spanning UX design, broadcasting, non-profit management, a mobile app startup, and the world of art and design.Learn how to clarify your design concepts, write meaningful copy, and even author your own product manifesto. It’s time to do a little de-fuzzing.

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