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Striker: A Case Study in Leveraging Social Media to Reach a Global Niche Audience

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February 20, 2010 6:00 AM



When a movie is considered a bit niche even in its home market of India, what are the chances of it getting world-wide distribution? The use of social media tools has been a game-changer, as you’ll see from this case study of how Striker, a niche movie released in India at the beginning of February 2010, came to be available (legally) via the internet to fans of Indian cinema around the globe through the use of social media channels like Twitter and YouTube.

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