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What Hells Angels Taught Me About Website Usability

About the Talk

March 16, 2013 11:00 AM

Lincoln, NE

Lincoln, NE

The Hells Angels motorcycle club is one of the most famously known motorcycle clubs. When you read about their infamous violence or run-ins with the law you rarely think about them and how they use a computer or surf the internet. When professionals talk about usability, it’s hard not to think of people similar to themselves - but what if your customers are not "typical" web users? How do you build for them or discover how they interact with your site? In this talk Keith will share his real-world experience managing jpcycles.com (one of the world's 500 largest retail websites), and how the team is working to identify customers' needs and adjusting the site to make it more friendly to their motorcycle riding customers. Keith will share openly and honestly about the tools they are using daily to maximize the experience and uncover "truth" in their customers. Interestingly great website design is much aligned with the Hells Angels motto: "When we do right, nobody remembers. When we do wrong, nobody forgets."

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