About the Talk
February 20, 2010 8:00 AM
The short answer is no ... but it requires the right tools and approach. Attract, engage, serve—these tools all play a roll in a robust marketing automation strategy. No matter how many customers you have, modern software tools that support CRM, email, and web analytics allow you to serve like a small business and sell like a big one. Let's talk about how tools like Salesforce.com, ExactTarget and Eloqua can help you build a strategy for getting to know prospective customers and then sending timely, personalized messages that move them to buy.