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Is email marketing dead?

About the Talk

February 20, 2010 8:00 AM

Toronto

Toronto

The short answer is no ... but it requires the right tools and approach. Attract, engage, serve—these tools all play a roll in a robust marketing automation strategy. No matter how many customers you have, modern software tools that support CRM, email, and web analytics allow you to serve like a small business and sell like a big one. Let's talk about how tools like Salesforce.com, ExactTarget and Eloqua can help you build a strategy for getting to know prospective customers and then sending timely, personalized messages that move them to buy.

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