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Building your Social Presence with Facebook

About the Talk

February 20, 2010 8:15 AM



Donna Marie Antoniadis - Co-Founder & COO, ShesConnected Multimedia Corp

Facebook is one of the most important Social Media platforms on the web today. With more than 400 million users, brands are quickly discovering the power and reach of Facebook to promote their brand and build their social media presence. Yet even the savviest marketers are only scratching the surface of what is possible with Facebook.

In this session you will learn:

• What is Facebook & Why is it Important? • How to Get Started with Facebook • Why you need a fan page • The importance of groups • 10 Tips for Promoting Your Business on Facebook • Advanced Fan page tips and tools • Using Applications to drive brand awareness and engagement • Using Facebook’s advertising platform to target the right consumer • Facebook’s rich measurement features – see how you can measure the impact of your marketing efforts

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