About the Talk
February 20, 2010 9:45 AM
Building and Maintaining Effective Community Management/Community Conversation Programs Through Social Networks
Call it conversation management, community management, or make up another name...
Brands need the technology, business processes, and the people to participate in social media at the speed of conversation.
Social media enables conversations. Yet most companies that use Social Media miss out on the opportunity to converse with their customers. If you are not in the conversation with your customers, then you are not in social media.
Today consumers expect advertisers to not only have a presence on social media, they expect to have a dialogue with them. This dialogue can be accomplished with effective community management. Community management will give you the opportunity to find out how consumers feel about your product and services, enhance product development, improve customer care, and gain valuable information about competitors.
This session is designed to give you the information you need for effective community management. You will learn how to:
Use Social Media to: - Gain customer insights - Enhance product development - Improve customer care - Position your company as a thought leader - Gain competitive information - Keep the conversation going beyond the campaign - Design integrated digital media campaigns that incorporate social media tactics - Use Facebook, Twitter and other social media sites - Use Facebook contests and promotions successfully
Also hear Case Studies on how ShesConnected is currently managing community management/community conversation management programs for leading brands.