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"Mikey Likes It!": Does the FTC?

About the Talk

March 15, 2010 1:00 PM

500 East Cesar Chavez Street, Austin, TX 78701-4121

500 East Cesar Chavez Street, Austin, TX 78701-4121

Customers can express their satisfaction in an emerging variety of ways: from blogging, to microblogging, to geolocated shout-outs. Did you know that you could face liability for postings, and that a company could, for the postings of its champions? This panel will explore the FTC's recently updated Endorsement Guides and the...

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