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Accountability's Hot, Anonymity's Not: Trumping the Trolls

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March 16, 2010 8:30 AM

500 East Cesar Chavez Street, Austin, TX 78701-4121

500 East Cesar Chavez Street, Austin, TX 78701-4121

There's an ocean of untapped value in the 90% of people who don't contribute content online, and merely consume. They'll never participate with snarky trolls intimidating them and degenerating UGC quality. Quality skyrockets when there's more accountability and less anonymity. Explore how online contribution will evolve to balance this dynamic.

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