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Accountability's Hot, Anonymity's Not: Trumping the Trolls
A talk by JR Johnson and Thomas Knoll at SXSWi 2010
About the Talk
March 16, 2010 8:30 AM
500 East Cesar Chavez Street, Austin, TX 78701-4121
500 East Cesar Chavez Street, Austin, TX 78701-4121There's an ocean of untapped value in the 90% of people who don't contribute content online, and merely consume. They'll never participate with snarky trolls intimidating them and degenerating UGC quality. Quality skyrockets when there's more accountability and less anonymity. Explore how online contribution will evolve to balance this dynamic.
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