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Artists, Labels Embrace Virtual Worlds

A talk by Lee Clancy at SXSWi 2010

About the Talk

March 16, 2010 5:30 AM

500 East Cesar Chavez Street, Austin, TX 78701-4121

500 East Cesar Chavez Street, Austin, TX 78701-4121

Music labels (Atlantic Records, EMI, Sony BMG) and musicians (Rob Thomas, Ice-T, New Found Glory) are embracing virtual worlds by creating branded stores and virtual merchandise that engage their fans and promote and sell music and memorabilia. Learn how virtual worlds are changing the music industry and creating new revenue streams...

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