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Augmented Reality - Gimmicky Trend or Market-Ready Technology?

A talk by Richard Lent at SXSWi 2010

About the Talk

March 15, 2010 1:00 PM

500 East Cesar Chavez Street, Austin, TX 78701-4121

500 East Cesar Chavez Street, Austin, TX 78701-4121

As of late, marked advancements in mobile phones have rapidly catapulted Augmented Reality to the forefront. AR offers the promise of a breakthrough technology. It possesses the potential to revolutionize cities, education, entertainment, and considerably more. That said, in the early stages of any technological development there's likely to be overeager...

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