About the Talk
March 16, 2010 12:10 PM
500 East Cesar Chavez Street, Austin, TX 78701-4121500 East Cesar Chavez Street, Austin, TX 78701-4121
How do you convert a classic, iconic brand into an interactive experience using next-generation technologies? Using examples from National Geographic and Barnes & Noble, this session will explore how to celebrate 21st century innovations without compromising historic brands.