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Brand 2.0: Elevating an Icon Using Next-Gen Technologies

A talk by Paul Levine at SXSWi 2010

About the Talk

March 16, 2010 12:10 PM

500 East Cesar Chavez Street, Austin, TX 78701-4121

500 East Cesar Chavez Street, Austin, TX 78701-4121

How do you convert a classic, iconic brand into an interactive experience using next-generation technologies? Using examples from National Geographic and Barnes & Noble, this session will explore how to celebrate 21st century innovations without compromising historic brands.

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