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Can Social Media Save Business So Business Can Save the Planet?

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March 16, 2010 7:00 AM

500 East Cesar Chavez Street, Austin, TX 78701-4121

500 East Cesar Chavez Street, Austin, TX 78701-4121

In the era of GM-like businesses, now just past, opaque layers of hierarchy were used to control the flow of information to create an effective coordination of action. But new communications and information technology, including the new social media, now drop the costs of coordination so low business has to adopt...

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