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Celebrity, Microcelebrity, and the Future of Internet Fame

A talk by Alice Marwick at SXSWi 2010

About the Talk

March 13, 2010 10:30 AM

500 East Cesar Chavez Street, Austin, TX 78701-4121

500 East Cesar Chavez Street, Austin, TX 78701-4121

Today, anyone can build a persona and an audience using social media. Simultaneously, traditionally famous people are reaching out directly to fans, without managers or agents. Celebrity is something we do, not something we are. What's prompted this change? What are its implications? And what's the future of "internet fame"?

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