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Content Strategy: What's in it for You?

About the Talk

March 12, 2010 9:00 AM

500 East Cesar Chavez Street, Austin, TX 78701-4121

500 East Cesar Chavez Street, Austin, TX 78701-4121

Designing a comprehensive user experience without thinking about body copy, calls to action, errors, and nomenclature? Think again--about content strategy. If you're an IA, designer, search marketer, or strategist, content strategy can help you understand clients' needs, articulate an approach, and align with a brand-driven, user-centered message architecture.

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