About the Talk
March 12, 2010 9:00 AM
500 East Cesar Chavez Street, Austin, TX 78701-4121500 East Cesar Chavez Street, Austin, TX 78701-4121
Designing a comprehensive user experience without thinking about body copy, calls to action, errors, and nomenclature? Think again--about content strategy. If you're an IA, designer, search marketer, or strategist, content strategy can help you understand clients' needs, articulate an approach, and align with a brand-driven, user-centered message architecture.