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Digitally Rebranding the Republican Party

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March 15, 2010 5:30 AM

500 East Cesar Chavez Street, Austin, TX 78701-4121

500 East Cesar Chavez Street, Austin, TX 78701-4121

No brand was under attack in 2008 more than the Republican Party, and the GOP entered 2009 with one goal - rebrand and relaunch. Get a behind-the-brand look at how and why the GOP created and launched its new digital look and the digital strategy driving the brand's future success.

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