About the Talk
March 13, 2010 12:00 PM
500 East Cesar Chavez Street, Austin, TX 78701-4121500 East Cesar Chavez Street, Austin, TX 78701-4121
We've heard that ''all press is good press.'' But during SXSW 2009, several panels provoked heated audience debates over a new variation: is social marketing successful if people talk about it? Controversial campaigns such as Whopper Sacrifice warrant a discussion about what really makes social media successful... and what doesn't.