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Does My Sh*t-Talking Really Help Your Brand?

About the Talk

March 13, 2010 12:00 PM

500 East Cesar Chavez Street, Austin, TX 78701-4121

500 East Cesar Chavez Street, Austin, TX 78701-4121

We've heard that ''all press is good press.'' But during SXSW 2009, several panels provoked heated audience debates over a new variation: is social marketing successful if people talk about it? Controversial campaigns such as Whopper Sacrifice warrant a discussion about what really makes social media successful... and what doesn't.

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