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Extending Your Brand? There's an App for That

About the Talk

March 14, 2010 7:00 AM

500 East Cesar Chavez Street, Austin, TX 78701-4121

500 East Cesar Chavez Street, Austin, TX 78701-4121

For many, brand extension into the digital realm means a Web site, a banner add, a viral campaign. But applications can extend conversations and perceptions of a brand, as well as add to discussions and ideas in compelling new ways. How can applications help your brand and idea be more authentic,...

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