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How the web can help companies achieve competitive advantage

About the Talk

March 7, 2009 6:00 AM



Ten years ago, simply having a website was enough, and most organisations treated their website as a digital company brochure.

However, against a backdrop of increasingly demanding consumers, fragmented markets and changing patterns of media consumption, the question today is instead "how can I use the web to better compete in the market?".

To answer this question, Paul will set out ideas on what makes an effective use of the web, drawing on experiences over the last ten years.

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