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99 Problems But a Social Media Strategy Ain't One

A talk by Valerie Harness at edUI 2013

About the Talk

November 4, 2013 6:15 AM

Richmond, VA

Richmond, VA

Everyone and their mothers are on social media; it’s only natural that organizations now recognize the need to maintain a social media presence. Chaos ensues when organizations don’t quite understand the differences between platforms or which ones already hold their target audience’s attention. The “Fear of Missing Out” (FOMO) often propels groups toward creating a presence without clear goals, lacking content planning or any way of measuring success (or failure).

This session is designed to help those tasked with managing social media platforms avoid chaos and implement social media strategy. How do you ensure user experience consistency when UX is no longer limited to your website, but may expand to cover upwards of 5-10 social media channels? How do you curate content in a way that targets the right audience group on the right channel at the right time… without taking up a serious portion of your day? What metrics can you hand over when your supervisor asks for an update on social media progress? We’ll tackle these questions and more, using the Darden School of Business as a case study for strategy and best practices. Combat FOMO, maximize your resources and build a strategy that captures the true scope of the social user experience.

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