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Is App-vertising the Answer

About the Talk

March 13, 2010 7:30 AM

500 East Cesar Chavez Street, Austin, TX 78701-4121

500 East Cesar Chavez Street, Austin, TX 78701-4121

The always-on device in our pockets is no longer just a platform for talking and texting. Enter "app-vertising," a new name for a mix of branded mobile applications and in-application advertising. But, we are still scratching the surface of what mobile marketing will start to deliver for brands and consumers.

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