About the Talk
March 16, 2010 5:30 AM
500 East Cesar Chavez Street, Austin, TX 78701-4121500 East Cesar Chavez Street, Austin, TX 78701-4121
Breakthrough marketing used to come from creative genius, from big ideas, from empathy with customers. But now all the attention goes to rigorous testing and algorithmic approaches to customer insight. So is the science driving out creativity - or are we focused on the wrong kind of maths?