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Going Responsive With Your Analytics

A talk by Jessica Behal at edUI 2013

About the Talk

November 4, 2013 10:00 AM

Richmond, VA

Richmond, VA

Responsive design can get all of your site content on mobile devices, but without some tweaking, it can wreak havoc on your analytics. Learn to set up profiles that will not only preserve your current results but give you new insights about how people use your site in different contexts.

The demand for mobile-optimized content on higher ed sites more than doubled in the past two years. Responsive design is a good compromise for getting existing content into the hands of mobile users, but some aspects have a serious effect on your results in Google Analytics.

Learn how to optimize your analytics settings to allow for responsive design, and gain valuable insights into user behavior by looking at the results from different devices. Not only will it protect the data you’re currently gathering on your site, it will help you make more informed decisions about site architecture, content,and user experience design in the future.

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