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There Are No Break Points in Your Web Strategy: Going Responsive Without Screwing Everything Up

About the Talk

November 5, 2013 5:30 AM

Richmond, VA

Richmond, VA

We all know that responsive design is here to stay. We’ve watched that the percentage of mobile visitors climb every month, and it’s a fair bet that nobody at this conference needs to be convinced of the importance of making our sites responsive. But all too often, when sites go responsive, they do so in a way that loses or changes their underlying web strategy: recruitment sites become news sites, calls to action go missing, or desktop sites become burdensome and difficult to navigate.

Making sites that deliver the same results at 320 and 990 pixels wide is exceedingly difficult. What goes where? What goes away on the phone? What expands or collapses? How do decisions made at the earliest stages of site planning influence what your users will eventually be seeing – and more importantly, doing – on their phones? All of these are decisions that dramatically affect how users experience your site, what they see, and what they’ll ultimately do.

This presentation will focus on strategies for creating a responsive experience, for new sites and redesigns, while maintaining your overall web objectives. Topics covered will include approaches for planning responsive sites that meet business goals, getting stakeholder and team buy-in, designing for small screens without leading your desktop users astray, as well as strategic approaches to managing common website components, such as navigation, search, calls to action, features, tables, footers and, of course, content. We will also provide examples from sites that go responsive in strategic ways and some sites that get less strategic as they shrink or expand.

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