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Location-Based Marketing and Advertising: Targeting the Mobile Consumer

A talk by Shawn Gunn at SXSWi 2010

About the Talk

March 16, 2010 8:30 AM

500 East Cesar Chavez Street, Austin, TX 78701-4121

500 East Cesar Chavez Street, Austin, TX 78701-4121

Location based advertising is a new, exciting mobile advertising opportunity with huge potential. Powering navigation devices, mapping and social networking applications with advertising enables advertisers to target consumers where they are and when they are looking for information and incentives. Consumers will thus receive enticing offers and promotions in an unobtrusive...

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