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Measuring Blogger Credibility: FTC Regulation vs. Crowdsourced Solutions

A talk by Linsey Knerl and Will Chen at SXSWi 2010

About the Talk

March 13, 2010 7:30 AM

500 East Cesar Chavez Street, Austin, TX 78701-4121

500 East Cesar Chavez Street, Austin, TX 78701-4121

The FTC wants to regulate blogs because many are posting reviews without disclosing conflicts of interest. Is government intervention the answer? This panel discusses new ways to measure blogger credibility using crowdsourced, self-policing systems. It'll examine specific metrics, review the new tools available, and propose new industry standards.

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