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Microsoft Bing: Behind the Scenes of The Decision Engine

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March 16, 2010 8:30 AM

500 East Cesar Chavez Street, Austin, TX 78701-4121

500 East Cesar Chavez Street, Austin, TX 78701-4121

One of the most anticipated, high-profile product re-branding and re-launch efforts of this past year, Microsoft's Bing didn't just gain mind- and search-share, it earned it through unique positioning and a holistic social media marketing strategy. An informative, entertaining look into how the right advertising and social media marketing efforts made...

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