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Mind Control: Psychology for the Web

A talk by Ben Scofield at SXSWi 2010

About the Talk

March 13, 2010 7:30 AM

500 East Cesar Chavez Street, Austin, TX 78701-4121

500 East Cesar Chavez Street, Austin, TX 78701-4121

We all know web design tricks to getting people to do what you want - make buttons bigger, use accent colors, etc. There are other strategies, however, that rely on the more proven tools of psychology; this session will explore reciprocity, scarcity, and more, and see how effective they can be....

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