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Mobile - the Great Channel Equalizer

A talk by David Gill at SXSWi 2010

About the Talk

March 13, 2010 6:00 AM

500 East Cesar Chavez Street, Austin, TX 78701-4121

500 East Cesar Chavez Street, Austin, TX 78701-4121

The proliferation of mobile applications and the mobile web has many talking about the mobile platform as the next great media channel. The relative egalitarianism of the Apple App Store has in many ways flattened the advantage that traditional media channels (broadcasters, cable, national/global web brands) have in reaching consumers. Come...

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