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Simply Smart: Web Writing with Users in Mind

About the Talk

November 5, 2013 11:45 AM

Richmond, VA

Richmond, VA

You’re smart, but that doesn’t mean you need to write like a smarty pants. All too often, educational websites are filled with jargon, overcomplicated instructions and long-windedness. Designing a good user experience requires going beyond design and architecture and focusing on the actual content that will meet the needs of your users. Sometimes being smart means being simple and succinct. In this presentation, we will explore how to write not only for your organization, but for your website visitors. Learn how to save their time and help them get what they came for easily and without frustration. They will first appreciate you, then learn to trust you, and then return to your website confident that they will find reliable, understandable and useful information.

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